Dress Code in the Telesales and Telemarketing Business

The issue about dress code policy in call centers always comes up. Some call centers impose a strict corporate to business casual to casual to “anything goes”. Management almost always encounters resistance from employees on the dress code they want to implement. This friction has led some call centers to loosen up a little bit by giving up corporate in favor of casual dressing, giving employees some leeway on how they want to dress. And the result? There was a significant decline in the employees’ quality of work.

On the other side of the extremes are call centers that do not have any dress code at all. The result? They get nothing but headaches. Their employees would show up wearing clothes that are generally considered inappropriate to the point of being indecent by showing too much skin. This goes to show that centers need to have a dressing policy put in place because it has an impact on how you do business.

So the question now becomes: “What is the right dress code?” The answer to this depends on the nature of the business. An ideal dressing policy that would be acceptable in most call centers is business casual. Some people may argue that dressing up is not really necessary because the customers they interact with over the phone do not see them at all. But what call center employees do not see is that dressing up in business casual gives them a professional image and this professionalism is reflected in the way they conduct themselves over the phone. Also, if clients visit your call center quite often, wearing business casual attire certainly helps give a positive impression. Call center employees have a diverse cultural background, and when it comes to dress code policy making it is better to get the employees themselves involved. This will not only make things easier for the management. It also ensures that the code that will be established is acceptable to all and will be observed by all faithfully. Fines or penalties should be imposed on those who don’t observe the proper way to dress.

Let employees have a breather once a week with a “wash day”. You can put a twist to the business casual policy by giving employees the option at certain times to pay little amount of money in exchange for the freedom to wear what they like (but still conforming to the “code” of dressing appropriately) and donate the proceeds to charity. The fact that that there are some who don’t take the opportunity to dress down does not mean that they don’t to want to support a good cause. It means they are just comfortable with what they wear.

Understanding Telemarketing Advantage

What is telemarketing?

Telemarketing is the process of marketing goods, advertising services or customer service over the telephone. It is classified into two; inbound and outbound telemarketing. Inbound telemarketing is any incoming sales or service from viewers and listeners who want to order the advertised product or ask for more information. Some inbound applications are order taking, customer service, help desk and many more. An outbound telemarketing on the other hand, is the practice of making phone calls to prospects or existing customers done by a marketing person. Some outbound telemarketing applications include phone sales, appointment setting, lead generation and many more.

Knowing the Advantage

When you hear the word telemarketing, the first thing that gets into your mind would be a telephone or sometimes, a telephone ringing, right? But when you hear the phone rings, your usual reaction definitely is to answer it. You can’t deny the fact that the ringing of the phone alone would get your attention instantly and you would seldom ignore it.

Radio promotions and advertisement including billboards, newspaper and magazine ads or even direct mail demand slight or no interest at all. It can be forgotten once you have heard it, read it or seen it. They can all be disregarded and ignored but not telemarketing. Telemarketing acquires an immediate answer. This is the primary advantage of telemarketing. With this advantage, telemarketing establishes a conversation right away. Having a two-way communication is very productive. It is easier for the client to get the message or understand the product and the most important of it is that all questions can be answered promptly. It can even lead to a sale in an instant.

Another advantage of telemarketing is that telemarketing is available 24/7 at 365 days a year. With this kind of service, telemarketing allows you to answer your prospects’ questions, address their concerns, and overcome their objections. It is also the only marketing medium that allows you to adjust and make any changes with the strategy anytime necessary to increase results. An example of this is constantly changing or editing your sales script. You can even change your calling hours. This can be done as long as you gain results with it which results into another breakthrough, flexibility.

Understanding the Advantage

With its availability and commitment, telemarketing provides client with direct response and essential information that can be promptly scrutinized. Telemarketing is definitely flexible, definitely practical because it provides you with never-ending opportunities and possibilities to increase and enhance your business. Having these advantages proves that telemarketing is truly an ultimate marketing instrument.

Why Traditional Telemarketing Fails.

Not providing proof to back up there statements. It’s important that you can back up what you are claiming you can do for a prospect when telemarketing. Calling and saying we can save more time or we will reduce your cost is not a compelling proposition. It is even weaker when you do not go to the trouble of getting material together that proves your statements.

The value proposition (newer, better, faster, cheaper) provides no valid business reason to meet. We have heard it all before usually every day by every company that calls, writes and emails us.

Prospects avoid salespeople, so unless perceived as someone different you will be put in the same box as all the other sales executives that call.

The answer is simple: give them a compelling reason to listen to you. Compelling information is the answer to this problem that many do not take the time to refine and develop.

If your reasons for contacting a prospect are not powerful enough to move someone to a point of interest or action, your prospecting will never be strong. Information is the key to success in most selling situations and prospecting is no different.

What you are selling is of no real interest to the prospect, what they can get from a meeting with you is. If a prospect can get information they can use, that gives them a strong reason to arrange for you to come and see them.

Other professionals feel that merely stating the product or service they provide, and talking about the benefits they offer will get them an appointment. If you are selling IT solutions, insurance, advertising, marketing services, web design, training, financial or legal services, software, commercial real estate computers or one of millions of products and services consider this. 90% of your prospects have no interest in your product or service.

So if you think that simply telling a prospect what it is you sell is enough to stimulate interest, think again.

If you give a prospect information they can use this improves the communication between you and your prospects and clients. This is because you both benefit from the start rather than the prospect feeling he is doing you a favour by meeting with you. You are also building trust by putting you best foot forward (your expertise). You can blow your competition out the water by showing your clients that you are the top experts in your field.